FREE RESOURCES
Helpful things to help your business move forward.
Our free tools and guides are designed to help you take a fresh look at your business, marketing, branding and website, spot what might be getting in the way and make clearer decisions about what to do next.
A little practical help from us to you...
Over the years, we’ve worked with businesses at all sorts of stages, from those finding their feet to established companies wondering what needs to change next.
And one thing we’ve learned is that you don’t always need more ideas. Sometimes you need a fresh perspective, a useful question or a bit of experienced guidance to help you see the problem more clearly.
That’s what these resources are here for.
They’re based on the things we see every day in real businesses, with practical advice you can use without turning your to-do list into something even longer.
Start with the resource that sounds most like the challenge you’re facing and take it from there.
THE BUSINESS MADE BETTER CHECK-UP
Not sure what is holding your business back?
You know something could be working better, but you’re not quite sure where the real problem lies. Answer a few questions about your goals, marketing, challenges and resources to discover where to focus and what your business may need next.
7 Marketing Mistakes Costing You Leads
Marketing can easily become a collection of things you feel you should be doing. Posting on social media, sending newsletters, trying some SEO, running an advert here and there. But without a clear goal and some joined-up thinking, a lot of activity can still produce very little momentum.
Our free guide explores seven common marketing mistakes that can quietly cost you leads, from unclear messaging and scattered activity to weak follow-up and marketing without a clear purpose.
More importantly, it shows you what to do instead, so you can make better decisions about where to focus your time, energy and marketing budget.
We’ll take the time to understand what you’re trying to achieve and create work that doesn’t just look good, but has a clear job to do.
9 Branding Mistakes Costing You Customers
Businesses change. They grow, gain experience, improve what they offer and begin attracting different kinds of customers. But sometimes the branding gets left behind.
Our free guide explores nine common branding mistakes that can affect trust, recognition and perceived value, from inconsistent visuals and outdated identities to unclear positioning and design without strategy.
It’s a useful place to start if you know the business behind the brand is good, but the way it looks and presents itself no longer tells the full story.
11 Website Mistakes Costing You Enquiries
A website doesn’t have to look terrible to be losing opportunities. Sometimes the biggest problems are much quieter: an unclear message, information customers can’t find, a confusing journey or simply no obvious reason for someone to take the next step.
Our free guide walks you through eleven common website mistakes, including unclear messaging, poor user experience, missing trust signals, weak SEO and AEO foundations, and building a new website before understanding what the business actually needs it to achieve.
Use it to take a fresh look at your current website and identify where it could be working harder for you.
InnerDot
Goal-Focused Business Support
Sometimes the difficult part isn’t knowing that something needs to change. It’s finding the time, clarity and experienced support to actually move it forward.
InnerDot is our done-with-you business and marketing support, created for people who want experienced minds alongside them as they make decisions, choose priorities and keep moving towards their goals.
Rather than handing you another list of things to do, we work with you to understand what matters most, create a practical plan and keep things moving.
Our InnerDot booklet explains how it works, who it can help and the different levels of support available through Flow, Motion and Orbit.
If you’ve been thinking that an extra pair of experienced heads around the table might make things a little easier, this is a good place to start.
THE DUODOT DIFFERENCE
Not sure which resource you need?
Sometimes what looks like a marketing problem turns out to be a website problem. What feels like a branding problem may really be positioning. And sometimes the thing holding the business back has very little to do with marketing at all.
That’s why we prefer to start with the bigger picture.
Between us, we bring decades of experience across business thinking, marketing, branding, websites and creative work, which means we can help you look at the problem from more than one angle.
If you’re still not sure where to begin, tell us what’s happening, where you’d like to get to and what currently feels stuck.
We’ll help you work out what deserves your attention first.
Not sure where to start?
Tell us what’s happening, what you’d like to improve or what you’re trying to achieve.
We’ll help you find the most useful next step.